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Zindagi (also known as Zindagi TV) was the first Indian general entertainment online channel, owned by the Zee Entertainment Enterprises (ZEEL). It also promoted itself as a television channel broadcasting short-run programming and as India's new Hindi entertainment channel, rather than on-going, indefinite serials. It has syndicated content from various countries including Brazil, Pakistan, South Korea, Turkey and Ukraine. Launched on 23 June 2014, ZEEL invested ₹100 crores to launch the network.
Its syndicated Pakistani soap opera, Aunn Zara, premiered on 23 June 2014, the day the channel was launched and ended its run on Zindagi on 12 July 2014, thus, making Zindagi the first Hindi general entertainment channel in India, to end a show in 20 days. In early-May 2015, Zindagi for the first time in its history launched two lifestyle shows of American origin, dubbed in Hindi. They were Simply Beautiful, a health and beauty tips show hosted by Roni Proter, and Nirmala's Spice World, a cookery show hosted by Chef Nirmala Narine. The channel also launched its first original Indian production, Shukriya, a reality show, in early-August 2015. Shukriya provides a platform to common people to come on television, share their personal stories, and say 'thank you' to their dear and loved ones. Zindagi also formed a partnership with BIG FM 92.7 for seven weeks, starting on 27 July 2015 (nearly two weeks before Shukriya's launch), to promote Shukriya through the radio using various methods, programmes, and special segments. This promotion on BIG FM spanned across its 24 radio stations based in various cities of India.
Following the 2016 Uri terror attack, Zindagi removed all Pakistani shows from their line up.
Zindagi became a digital only channel starting from 1 July 2017, with the content becoming accessible only on OZEE app.
With the launch of ZEE5, Zindagi has been rebranded as Zindagi Digital and streams digital exclusive international shows from Turkey, South Korea, Spain, Colombia, Ukraine, Pakistan, Brazil etc. in 12 major languages starting 15 February 2018. All content is accessible on ZEE5 app with premium membership
However, In 2020 Zindagi Digital Exclusive Shows are still uploading without any prior advertisement by ZEE5. The Korean television series such as Witch at Court and Queen of Mystery are exclusively stream under premium membership of Zee5. However, Due to COVID-19 outbreak some episodes are still free to watch.
On 10 April 2020, another Korean television series My Secret Terrius exclusively streamed on the Zee5 app for free.
On popular demand, on the 16th July 2020 it was announced that, Zindagi channel is relaunching on ZEE5. A channel new tagline is "Zindagi Mil Ke Jiyenge". Zindagi will offer a myriad mix of shows customised as per the taste of the global audiences. This mix of curated shows will feature 1000+ hours of meaningful content worldwide.
With a promise of ‘Zindagi Mil Ke Jiyenge’, the brand reinforces its commitment to live up to its legacy of bringing forth multi-cultural narratives that resonate with the audiences. The brand philosophy is a reflection of its belief that art knows no nation, boundary or religion. The Zindagi brand was launched on 21st May 2020 worldwide excluding India and on 27th May 2020 in India on ZEE5 app.
This time brand is come with its 5 original shows. Maan Jogi, Abdullah Pur Ka Devdas, Churalis, Ek Jhooti Love Story, Dhoop Ki Deewar. Along with some old and new shows from Zindagi Library. The first Zindagi original show Churalis premiered on 11 August 2020 on ZEE5 app with premium membership. The second Zindagi original show Ek Jhooti Love Story premiered on 30th October 2020 on ZEE5 app with premium membership.
All shows streaming will premiere from 27 July 2020 on ZEE5 app with a premium membership.
On 4th September 2020, Shailja Kejriwal, Chief creative officer- special projects Zee Entertainment Enterprises announced there were no plans for Zindagi channel to return on a television platform. All content is for ZEE5 app only.
