M2 is a Ukrainian music TV channel. It is part of the two media conglomerates StarLightMedia (50%) and TAVR Media (50%).
TV channel of round-the-clock clips of Ukrainian performers in Ukrainian, English, Russian and other languages. The share of Ukrainian-language music content is 75%. The main content of the TV channel is music videos, as well as entertainment, information and music programs of own production.
The TV channel started broadcasting on June 27, 2007. Until the fall of 2012, the main direction of the TV channel was the music of past decades.
In September 2012, M2 changed its graphic design and radically updated its content.
Since November 1, 2014, together with the related channel "M1", the TV channel broadcasts in 16: 9 format.
From 1 May 2015 the TV channel sounds only Ukrainian music product, the work of Ukrainian artists, musicians, directors and producers. According to the general director of the TV channel, this decision was related to the purpose of popularization of modern Ukrainian music and development of the Ukrainian music industry.
In 2016, the TV channel founded a competition of Ukrainian music for young performers "Hit Conveyor". The TV channel and the Tavriya Games company shoot a video clip for the winners of the contest and ensure its rotation on television.
In March 2018, the M2 TV channel and the Tavriya Games company announced the revival of the Ukrainian national music award "Golden Firebird" . According to Mykola Bagrayev , founder and president of Tavriya Games LLC, the purpose of reviving the award is to support and develop Ukrainian musical culture.
From November 7, 2019, together with the related TV channel "M1", "M2" broadcasts in high definition (HD) on cable and IPTV networks ( "Lanet" and "MEGOGO" ).
In December 2019, the share of "M2" was 0.24% with a rating of 0.03% (data from the Industrial Television Committee, audience 18-54 city 50 thousand +, 32nd place among Ukrainian channels).
April 19, 2020 changed the channel logo and graphic design.
In December 2020, the share of the channel was 0.11% with a rating of 0.02% (data from the Industrial Television Committee, audience 18-54 cities 50 thousand +, 35th place among Ukrainian channels).