3News Now (KMTV-TV)


KMTV-TV, virtual channel 3 (UHF digital channel 31), is a CBS-affiliated television station licensed to Omaha, Nebraska, United States and also serving Council Bluffs, Iowa. The station is owned by the E. W. Scripps Company. KMTV-TV's studios are located on Mockingbird Drive in southwest Omaha, and its transmitter is located on a "tower farm" near North 72nd Street and Crown Point Avenue in north-central Omaha. It also doubles as a secondary CBS station in the Platte Purchase area (northern portions of the St. Joseph, Missouri television market) alongside local affiliate KCJO-LD.

On cable, KMTV-TV is available on Cox Communications channel 5 in both standard and high definition (cable channel 3 is occupied by the Home Shopping Network). It can also be seen on CenturyLink Prism channels 3 (SD) and 1003 (HD).

KMTV began broadcasting on September 1, 1949, as the second oldest television station in Nebraska. It operated as a CBS affiliate, but carried secondary affiliations with ABC and the DuMont Television Network. The station's call letters were originally intended to be KMA-TV, reflecting its first owner, Shenandoah, Iowa-based May Broadcasting, which owned KMA (960 AM) in that community. However, the Federal Communications Commission (FCC) refused to authorize those calls, as Shenandoah was not considered to be part of the Omaha market at the time. FCC regulations of the era did not allow television and radio stations to share the same base call sign if they were located in separate markets. May requested the alternate KMTV calls instead. The station originally operated from studios located at 2615 Farnam Street in downtown Omaha, seven blocks east of WOW-TV (channel 6, now WOWT, at 3501 Farnam).

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