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QVC UK is a television shopping channel broadcast from the United Kingdom to the United Kingdom and Ireland. It was formed in 1993 when QVC, Inc. agreed to a deal with Sky TV to create a UK version of the US channel. "QVC – The Shopping Channel" first broadcast in the UK on 1 October 1993.

The original US channel was founded in 1986 in West Chester, Pennsylvania. It grew into a multinational corporation, specialising in televised home shopping. It now broadcasts in five countries to 141 million consumers. The name is an initialism—standing for Quality, Value, Convenience. However, unlike in the US, the expansion of the initialism is no longer used on air in the UK.

In 1998 the UK venture turned its first net profit (£12.5 million), against a loss of £228,000 in 1997. Originally 20% owned by Sky, it became a wholly owned subsidiary of the US broadcaster in 2004.