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The Shop channel is your control center for managing and optimizing the Shop app. Enable Shop's ecosystem of features, create your brand experience, and track Shop's performance.

Key features:

Order tracking: Build trust, increase transparency, and reduce support debt with the 'Track with Shop' button.
Mobile app storefront: Shop is your brand's mobile app storefront to customize. Update your store profile and product catalogue at any time.
Product recommendations: Maximize every new customer by driving rediscovery with Shop's product recommendations.
Targeted marketing automation: Create post-purchase offers to drive repeat purchases sooner.
Analytics dashboard: Measure Shop's impact on your business with key performance analytics on your audience, Shop Pay checkouts, and marketing automations.